By
Patrick Gamble
| Mar 02, 2023
First launched in October 2010, Instagram started as a photo and video sharing app. Creators of the app were among the first to realize the potential of visual content to connect with followers. Today, Instagram focuses on a high-end visual experience where hundreds of millions daily users engage with photo and video content.
Now, 13 years after entering the social media ring, Instagram is joined alongside Facebook and WhatsApp under the Meta Platforms, Inc. umbrella. Instagram has evolved over recent years to keep up with the likes of TikTok, a short form video hosting service. Generally, Instagram is better suited for more polished content while TikTok revels in the space of raw, authentic video content.