Why Higher Education Turns to Technology to Meet Today’s Challenges
Back in 2016, Georgia State University decided to address the annual phenomenon known as “summer melt” in which a sizable number of students enrolled during the summer session would fail to enroll in the fall. The school implemented a chatbot project called Pouncethat wasdesigned to regularly connect with incoming students. This practice, commonly referred to as nudge technology by Gartner, reminds students of upcoming meetings and deadlines. Additionally, and in the interest of this blog article, nudge technology also uses AI to answer frequently asked questions that incoming students often have.