The old fable of the lion and the gazelle is a great analogy for business today. Each day the lion must outrun the slowest gazelle or starve. Each day the gazelle must outrun the fastest lion or perish. Whether you are a lion or a gazelle, when the sun comes up, you best be running. The same is true for your business because tomorrow, you best be running. The main difference for many businesses today is it’s not just for when the sun comes up. It is all the time.