When we talk about Mac® in the workplace, many typecast the typical corporate Mac user as someone working in marketing or creative departments. Let’s start out with a couple of statistics from the 2019 Global Survey of Mac Users. The purpose of the study was to determine the key drivers of Mac adoption within enterprises today. The one thing in common amongst all survey participants was that they used a Mac at work. Participants held multiple job roles working for companies of all sizes and industry sectors. Here are a few of the findings:
“One more thing.” It became the immortal catchphrase made famous by Steve Jobs. It became a regular mantra that framed his announcements to the world when he was unveiling a new Apple product or idea that he felt would add value. He first used it in 2001 and Apple has used it intermediately ever since. Last week, Tim Cook used the company’s historical catchphrase to spotlight a series of announcements concerning new products and innovations for the company. The event may have been called “one more thing,” but was actually a number of “one more things” that we think enterprises should be excited about. Here is a short summary of what was announced during the event.