--- title: "Flash-to-Flash-to-Cloud (F2F2C): What It Is and Why You Need It" description: Learn about Veeam & Pure Storage's flash-to-flash-to-cloud (F2F2C) solution and discover how your enterprise can quickly and cost-effectively recover data. image: https://blog.wei.com/hubfs/wei-lightening.png --- [![WEI Services](https://blog.wei.com/hs-fs/hubfs/WEI_November_2016/Images/logo.png?width=246&height=83&name=logo.png "WEI Services")](https://www.wei.com) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. - [Careers](https://www.wei.com/about-wei/find-a-career-with-wei/) - [Contact Us](https://www.wei.com/contact-us/) - [Solutions](https://www.wei.com/solutions/) - [Cloud Solutions](https://www.wei.com/solutions/cloud/) - [DevOps & Automation](https://www.wei.com/solutions/devops-automation/) - [Network](https://www.wei.com/solutions/network/) - [Cybersecurity](https://www.wei.com/solutions/cybersecurity/) - [Modern Workforce](https://www.wei.com/solutions/modern-workforce/) - 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Share Article on: - - - [mailto:?subject=Flash-to-Flash-to-Cloud%20(F2F2C):%20What%20It%20Is%20and%20Why%20You%20Need%20It&body=I%20thought%20you%20might%20be%20interested%20in%20this%20WEI%20blog%20post:%20https://blog.wei.com/flash-to-flash-to-cloud-what-it-is-and-why-you-need-it](mailto:?subject=Flash-to-Flash-to-Cloud%20(F2F2C):%20What%20It%20Is%20and%20Why%20You%20Need%20It&body=I%20thought%20you%20might%20be%20interested%20in%20this%20WEI%20blog%20post:%20https://blog.wei.com/flash-to-flash-to-cloud-what-it-is-and-why-you-need-it) ![wei-lightening](https://blog.wei.com/hs-fs/hubfs/wei-lightening.png?width=300&name=wei-lightening.png)In order for developers to keep up with the speed of business, new innovations in [storage](https://blog.wei.com/when-it-comes-to-enterprise-storage-pure-storage-is-different), [backup](https://blog.wei.com/backup-and-recovery-how-to-select-a-cloud-service-provider), and [disaster recovery](https://info.wei.com/backup-and-disaster-recovery-for-the-cloud-generation) are being rolled out at a breakneck pace. To stay competitive, **enterprises must adopt these new methods** and technologies for faster restores and greater opportunities to leverage the true value of data across their organization. #### **When fast isn’t fast enough** In recent months, an increasing number of legacy **disk-to-disk-to-tape** (D2D2T) **architectures are being replaced** with faster, more **modern flash-to-flash-to-cloud** (F2F2C) technologies across industries. This change is being pushed by the **need for more than just a backup**: today’s enterprises need to rapidly restore critical data in the right contexts for a competitive advantage. Any time taken to [backup](https://blog.wei.com/reviewing-backup-and-recovery-basics-whats-changed) or restore data can become a business challenge – **and those that can do it fastest are better positioned to drive business value**. F2F2C is designed for the scale and use cases modern enterprise companies now require. Unlike tape-based library systems, F2F2C architecture helps organizations **modernize their data protection** while putting them in a position for future innovations depending on how they leverage their IT for business value. #### **What is Flash-to-Flash-to-Cloud (F2F2C)?** Flash-to-Flash-to-Cloud helps companies [recover data](https://blog.wei.com/disaster-recovery-planning-tips-and-solutions) rapidly, save money via cloud economics, and streamline data reuse for workloads and business priorities. It helps organizations address the demands of backup, analytics, artificial intelligence, and regulatory compliance. One study published by 451 Research declared the performance boost provided by this [all-flash model](https://blog.wei.com/protecting-your-data-in-an-all-flash-world) to be “tenfold or greater,” and “one of the most significant changes in recent IT history.” F2F2C’s strength comes from its hybrid approach to **data availability and protection**, featuring both on-premises flash for greater agility and efficiency, and safe, cost-effective public clouds for long-term [storage](https://blog.wei.com/modern-data-protection-with-flash-storage-by-pure-storage-objectengine) and security. **Flash-based solutions are increasingly being used for mission-critical applications**, combined with the more affordable, flexible, and scalable storage model offered by the [public cloud](https://blog.wei.com/3-tips-for-moving-to-the-public-cloud). Together, the combination allows for rapid recovery during regular operations and experimentation, with resources in the cloud readily available if on-premises resources are not. #### **How your enterprise can benefit from Flash-to-Flash-to-Cloud (F2F2C)** Compared to storage and recovery methods previously used by enterprises, **F2F2C provides faster recovery times** which allows more regularity and re-purposing for new business initiatives in next-generation IT environments. Other features include: - Instant VM and granular data recovery on demand - By deploying one platform, you can power all data-intensive workloads – from backup to [AI](https://info.wei.com/how-ai-in-the-data-center-closes-the-loop-on-digital-transformation) F2F2C supports the always-on enterprises of the future, anticipating that most environments will be [virtualized](https://blog.wei.com/the-5-minute-virtualization-and-cloud-glossary) and users will require instant recovery to meet both performance and customer needs. Increasingly stringent regulatory requirements will also be met with F2F2C’s scalability, reduced silos, and more opportunities to segregate environments. **Nearly 60 percent of enterprises moving toward a** [hybrid IT](https://info.wei.com/six-recommended-skills-and-expertise-for-navigating-hybrid-it-tb) environment are leveraging **both on-premise systems and off-premise cloud**. Those among them to adopt [F2F2C](https://www.veeam.com/videos/flash-enabled-availability-15284.html) strategies will enjoy improved local performance, more sophisticated management capabilities, greater availability, and reduced redundancy compared to their competitors. #### **Minimize downtime with Veeam Availability Suite and Pure Storage** [Veeam](https://www.veeam.com) recognizes the challenges faced by companies in enabling the “always-on enterprise” model that runs 24/7/365. To make things easier, **Veeam is helping companies meet recovery time and point objectives** (RTPO) of less than 15 minutes for all applications and data. [Veeam Availability Suite](https://www.veeam.com/data-center-availability-suite.html), which includes [Veeam Backup and Replication](https://www.veeam.com/vmware-esx-backup.html), offers a new kind of solution that delivers the following features: - High-speed recovery - Data loss avoidance - Verified recoverability - Complete visibility - and much more... It does so by **leveraging virtualization, storage, and [cloud services](https://blog.wei.com/comparing-cloud-services-veeam-availability-vs-legacy-backup)** that enable the modern data center to help IT organizations save time, mitigate risks, and dramatically reduce capital and operational costs. When paired with [Pure Storage](https://blog.wei.com/when-it-comes-to-enterprise-storage-pure-storage-is-different)’s end-to-end data platform, companies can begin to push the boundaries of what’s possible. The platform allows the **consolidation of workloads without sacrificing performance** while achieving 100 percent virtualization with confidence. [Pure Storage](https://blog.wei.com/yes-you-can-afford-a-flash-storage-solution-from-pure-storage) enables scale from hundreds to thousands of VMs without disruption, and is **completely managed inside vCenter**. [Pure Storage FlashArray](https://www.purestorage.com/products.html) provides **fast and reliable block storage** for your production data, as well as local snapshots for rapid restore, while FlashBlade enables you to store large data sets with a small data center footprint and restore them rapidly. #### **Work with WEI on upgrading your storage and recovery** Veeam Availability Suite with Pure Storage could be exactly what your business needs to **maximize their data and push the boundaries of industry innovation**. [Contact WEI](https://www.wei.com/contact-us/) today to begin a conversation about building your custom F2F2C solution. **NEXT STEPS:** Learn best practices for backup, recovery, and DR in this hybrid world of on-premises and cloud by reading one of our most popular white papers. [Click here to get started.](https://info.wei.com/backup-and-disaster-recovery-for-the-cloud-generation)   *Tags*  [backup and recovery](https://blog.wei.com/topic/backup-and-recovery) [Veeam](https://blog.wei.com/topic/veeam) [flash storage](https://blog.wei.com/topic/flash-storage) [enterprise storage](https://blog.wei.com/topic/enterprise-storage) [Multi-cloud](https://blog.wei.com/topic/multi-cloud) [Pure Storage](https://blog.wei.com/topic/pure-storage) ![Jay Cardin](https://blog.wei.com/hs-fs/hubfs/Jay%20Cardin-2.jpg?width=100&name=Jay%20Cardin-2.jpg) #### Written by [Jay Cardin](https://blog.wei.com/author/jay-cardin) Jay Cardin is a Pre-Sales Solutions Architect here at WEI. His specialties include server virtualization, storage systems and backup and recovery systems. He collaborates with WEI sales executives and network engineers to develop the ideal custom solution for each client. WEI’s commitment to education continues with Jay as he conducts Veeam Backup and Recovery training workshops each quarter for WEI customers. Jay holds several certifications for Veeam, Microsoft, EMC, and VMware. ## About WEI WEI is an innovative, full service, customer-centric IT solutions provider. 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