The digital transformation of our economy today has paved the way for multiple disruptors that are altering entire industries and markets. The induction of disruptive organizations such as Uber and Airbnb are introducing new paradigms that are threatening traditional business models and longtime industry leaders. There is one thing in common with disruptors such as these. They leverage assets. Whether it be a car or an extra bedroom, these two mentioned disruptors harvest additional value from these assets which in turn adds revenue streams. Suddenly a car is no longer an expense—it becomes a profit generating machine.